Pile On The Fun!
ChipsMore! is a cookie loaded with abundant, chunky chocolate chips — helping you find your fun-side when life gets too much to handle.
More Chips. More Fun. More Than 30 Years of It.
Some things just hit different. The crunch of a cookie loaded with chunky chocolate chips. The way crumbs fall on your textbook (or your keyboard — we don't judge). That unmistakable yellow pack that's been in Malaysian homes since before some of us were born.
This is ChipsMore! — Malaysia's #1 cookie brand. And our story is just as packed as our cookies.
It Started in 1990
ChipsMore! arrived in Malaysia in 1990 with a simple belief: more chocolate chips = more happiness. From day one, we weren't shy about stuffing our cookies with as many chunky chocolate chips as possible.
The brand quickly became part of everyday Malaysian life. Our playful "Now you see it, now you don't" tagline captured exactly what was happening in homes across the country — ChipsMore! cookies disappearing the moment the pack was opened. When your cookie vanishes that fast, you know you've made it into the nation's heart.
From school bags to office drawers to every road trip snack stash across the country, ChipsMore! found its way into the moments that matter most.
2007–2014 — The More Chips, More Fun Era
We became the catalyst for playful connections — the cookie that brings people together. In 2008, the iconic "More Chips, More Fun" campaign reinforced what everyone already knew: more is always better. By 2012, we went even further — adding 10% more chips with an enhanced chocolatey taste. Because when your philosophy is abundance, you don't hold back.
Say hello to Cookie Guy — our life-sized, chunky cookie mascot. Part jester, part hype man, 100% fun — Cookie Guy embodies the spirit of ChipsMore!: witty, easygoing, and always ready to pile on good times. Think of him as part LEGO (endlessly customizable), part Star-Lord (witty and action-oriented), and part beanbag (chill but effective).
2017–2019 — Flavours That Keep Things Interesting
We kept pushing boundaries: ChipsMore! Chunky (2017) — for those who wanted even bolder bites. ChipsMore! Oats (2019) — a wholesome twist joining the fun. ChipsMore! Almond — because variety is the spice of snacking. ChipsMore! Mini — perfectly portioned for on-the-go moments.
2020–Today — Pile On The Fun
ChipsMore! speaks to young adults navigating the pressures of adulting — but refusing to let go of their fun side. Our purpose? "When life gets too much to handle, we help you find your fun-side." The philosophy is simple: Pile On The Fun. Because growing up doesn't mean growing boring.
More Chips. More Fun.
Check out our full lineup of ChipsMore! cookies — loaded with chunky chocolate chips, new arrivals, and where to buy.