Cadbury is chocolate made with a glass and a half of milk - a testament of its generous spirit. For over 200 years, Cadbury has been inspiring goodness, one moment of joy at a time.
Cadbury is more than chocolate — it is over 200 years of generosity, innovation, and the belief that goodness is meant to be shared. From a small shop in Birmingham, England to millions of Indonesian households, the Cadbury Dairy Milk story is one of purpose, quality, and connection.
In 1824, a young Quaker named John Cadbury opened a small grocer's shop at 93 Bull Street, Birmingham, England. His mission was simple yet revolutionary: offer cocoa and drinking chocolate as a healthier, more wholesome alternative during a time of widespread social challenges.
What began as a modest retail venture quickly grew into a full-scale manufacturing operation. John Cadbury believed that business should serve a greater good — a principle that would define the brand for the next two centuries.
Under the leadership of John's sons, Richard and George Cadbury, the company entered a transformative chapter. In 1879, they built the iconic Bournville factory on the outskirts of Birmingham — not merely as a production facility, but as a model community.
The Cadbury brothers pioneered employee welfare initiatives that were extraordinary for their time:
The year 1905 marked a defining moment in chocolate history. Cadbury introduced Dairy Milk — a chocolate bar containing more milk than any competitor on the market. This generous proportion of fresh milk created a distinctively creamy, smooth taste that consumers had never experienced before. This innovation gave birth to the iconic "Glass and a Half" symbol — representing the glass and a half of full-cream milk poured into every half pound of Cadbury Dairy Milk chocolate. More than a recipe, it became a symbol of the brand's founding principle: always give a little more.
Key milestones in Indonesia include:
Whether you're unwinding after a long day, sharing a treat with friends, or looking for the perfect gift, there's a Cadbury Dairy Milk made for you:
For over 40 years, families across Indonesia have chosen Cadbury Dairy Milk — and here's why you can feel good about every bite:
At its heart, Cadbury has always believed that chocolate is meant to be shared. This belief connects seamlessly with Indonesia's deeply rooted culture of gotong royong — mutual cooperation and communal generosity.
Whether it is a bar shared between friends during buka puasa, a gift box exchanged during Lebaran, or a simple treat offered to a neighbour, Cadbury Dairy Milk transforms ordinary moments into connections filled with warmth.
Indulgent chocolate neaps nestled atop a crispy biscuit bed.
The classic Oreo cookie ball, with a luscious caramel centre.
A playful twist on a decadent cake that's bound to delight.
Explore our full range of Cadbury products — crafted with care since 1824, from classic favorites to new arrivals, and where to buy.